PUMA x PALM TREE CREW AT WM OPEN - PHOENIX, AZ

At the Waste Management Phoenix Open, the Puma x Palm Tree Crew pop-up shop stands out as a stylish destination for golf enthusiasts and fashion lovers alike. 

The Social Society experiential event planning team has been able to expertly combine the creative spirit of Puma and Palm Tree Crew with the sophistication of golf using illuminating neon signs and styling with a vibrant blue and white color palette. 

The shop features soft organic shapes that create an inviting atmosphere for shoppers while offering a fantastic selection of polos that perfectly balance performance and flair, ideal for the golf tournament atmosphere. Visitors can also find an array of sleek sneakers designed for comfort on the greens, along with trendy hats that complete any golf outfit. 

This lively brand activation invites attendees to celebrate the spirit of the game while showcasing the latest in Puma’s sporty chic collection in collaboration with Palm Tree Crew.